The project focuses on how European University Language Centres (EULC) in Italy, Spain, Ireland, and the UK display and portray their services on their websites to a wider national and international audience. It aims to analyse the language and content of these websites to understand the role EULCs play in promoting multilingualism, multiculturalism, social inclusion, and a more integrated European society. By examining English, Italian, and Spanish through three scientific sectors (L-Lin/02, L-Lin/12, L-Lin/07), the project explores how language relates to cultural identity and intercultural communication in a diversifying Europe.

The project’s key goals include:

1. analysing communication and persuasive strategies on EULC websites, especially in presenting linguistic and cultural activities to academic and local communities.

2. examining the extent to which EULC websites in these countries are promoting the principles put forth by the Council of Europe, with specific reference to language development among its citizens; 

3. identifying national and international stakeholders’ perceptions of the linguistic, cultural and social messages conveyed through activities/services presented in EULC websites.   

The overall aim of the project is to provide language centres and universities, teachers, web-editors, experts in the field of mediation as well as students and professionals interested in effective communication with tools, which will further enhance communication while helping to overcome possible language and cultural barriers. In particular, the following tools will be generated: open-access databases, multilingual corpora, glossaries, indexes and repositories of learning/teaching materials. The project will employ both quantitative and qualitative analyses using discourse analysis and user perception studies to assess EULC communication strategies and their alignment with European principles.