University of Rome Foro Italico

Phases of the Project:

1. Preliminary Phase:

• Website Structure Analysis: Comparing and matching similar pages/sections.

• Selection: Choosing webpages/sections with predominantly textual content.

2. First Phase:

• Corpus Creation: Building a corpus of textual files from the webpages.

• Analysis: Examining lexical content, discourse structure, and argumentative strategies using corpus linguistics, text mining, and sentiment analysis.

• Data Structuring: Transforming unstructured data into structured information to align EULCs’ values and knowledge transfer.

3. Second Phase:

• Data Classification: Organising data into macro-areas of interest, such as:

3. • 1. University Language Centre self-representations (internationalisation, multilingualism, multiculturalism, language education for sustainable development).

     2. Language representation of CLIL/EMI/LSP programs.

     3. University Sport clubs and Fitness centres as multicultural/multilingual social interaction and inclusion spaces.

4. Third Phase:

   • Visual Analysis: Analysing visual organisational characteristics of websites, focusing on pages with multimodal elements.

   • Semiotic Analysis: Investigating verbal and non-verbal semiotic codes to understand their role in meaning-making.

5. Fourth Phase:

   • GeM Model Application: Using the Genre and Multimodality Model to empirically analyse data, focusing on language visibility and status, and institutional self-representation in terms of language diversity and multiculturalism.

Final Task:

• Framework Development: Creating a framework to:

  1. Develop visual-specific content for the web.

  2. Improve EULCs’ visual content for knowledge transfer.

This comprehensive approach aims to enhance the understanding and presentation of multilingual and multicultural principles on EULC websites.